Partner at Kohl Digital. Writes about getting clients when paid ads are expensive, sales conversations stall, and a local service business is working with a tight budget.
Decide whether a website is worth paying for with three questions, a simple job-based break-even calculation, and signs that a Google Business Profile is enough for now.
Every page on the nearby fence company's clean, fast site ended with the same two words: "Contact us." I closed the tab and booked a company across town whose page said "Text a photo of the gate, get a ballpark by 5pm."
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